Ensure your best chance of booking.​

When using Montane Booking, make your information readily available.

Make sure to fill out the information in your Artist Profile to the best of your ability.

Talent Buyers love detailed and precise information, and they respond better to artists who they can find more information about. Access to photos, a short bio, where you originate from, your special credentials, and your social media links allow Talent Buyers to refine their options down to the act that will best suit each show bill. Having little information about your act makes you appear unprofessional and will cause Buyers to be less likely to respond to an act that they know very little about.

Include as many social media links as possible so that Talent Buyers can research you and your music.

Talent Buyers want to be able to hear the artist’s music before they agree to booking them for an event. You wouldn’t buy a car that you couldn’t drive first, and Talent Buying is much the same concept. Your social media also tells them the extent of your social outreach. Talent Buyers are more likely to book artists who have many followers and engagements on social media than artists who don’t interact with their fans and don’t garner a lot of attention. Share any accomplishments such as chart placements or notable artists that you have performed with.

Talent Buyers like to see artists who have attracted the attention of acts who are already moderately successful.

Playing with larger artists outside of the local scene adds to your credential and reputation. Think of it like a job interview, where the most experience you have, the better it looks.

Share any media, publicity, or PR that has been completed for you so that Talent Buyers can get a feel regarding what other people have to say about your act.

Press releases help inform the Talent Buyer about what the general population thinks of your act. Having records of interested fans and readers shows them that you will likely draw a crowd.

Professionalism in all booking strategies.

If you haven’t booked many performances and are still trying to establish your influence, it can be difficult to convince certain Talent Buyers to take a chance on a little-known band. To enforce a sense of professionalism when being courted by Talent Buyers, we recommend the following:

  • Make sure to have high-quality photos uploaded to your social media pages and website (if applicable). Photos taken by a professional photographer can do a lot for an artist’s image.
  • It’s important to have professionally-recorded songs or albums easily accessible for Talent Buyers to stream. Be sure to provide a way for Talent Buyers to listen to your music at no cost, as they will not be willing to purchase music in order to go forward with their booking decision.
  • Make certain that you engage your audience on social media by posting consistently, responding to comments or subtweets, and alerting fans of your expanding schedule. Artists who interact with their followers have a better chance of selling tickets to shows when they are announced, so this is a valuable engagement for Talent Buyers to see.

Take advantage of your momentum and ensure more bookings in the future.

Sometimes it can be more difficult to continue securing performances after you’ve toured a few times. Information spreads quickly between Talent Buyers working together nationwide, so even innocent mistakes can precede you and diminish an agent’s trust in your band. To help you maintain a strong reputation and continue to secure shows after you’ve had time to get familiar with your notoriety, we suggest the following:

  • Be on time to all of your performances. Talent Buyers and Venue Managers will share their experience in working with you to other Buyers and Managers. Any negative experience that a venue has with you could potentially diminish your chances of getting booked by other venues in the future. Being on time shows that you respect the venue’s, and their staff’s, time and that you can be trusted to keep your word when you say that you will be somewhere.
  • Be respectful of the venue staff and the venue’s property. Don’t do anything that could damage their stage, equipment, or green room. Always be polite when speaking with someone who is employed by the venue, and be respectful of their position. Again, Buyers will know you by your reputation before they have a chance to know you by experience. You want the stories that Talent Buyers and Venue Managers share about you to be pleasant and respectable.
  • Stay for the other bands’ performances. You would want your audience to be as big as possible, so it’s disrespectful to hurt the other band’s audience numbers. Leaving right after you perform or arriving right before you take stage makes you appear selfish and as if you only cared about pushing your own music, while being less concerned with the overall success of the whole show. Bands will be far less likely to arrange events with you if they think that you are unprofessional, selfish, and disrespectful. It’s important for every artist to report strong crowd numbers, so if an artist knows that playing with your band costs them 4 or 5 members of their audience (or more, if others leave after seeing you do so), they will avoid you to the best of their ability. Instead of only caring about how well your individual set was received, be more concerned with how the event looked as one unified show.
  • Look for ways to surprise the Venue Managers and their staff. Our team at Skylight were talking with a Venue Manager named Flip once, who told us about a band called Sumerlin, whose booking agent contacted him repeatedly for months requesting a performance for them at his venue. He didn’t know the band personally and he had never seen them play, so he never scheduled them for an event. After months of speaking with their agent, Flip finally agreed to put them on a last minute show, with the understanding that he wouldn’t pay them and that he wouldn’t accommodate their 7-hour travel. Flip said that they showed up to the venue early, helped other bands load and unload their equipment on and off stage, and after the show was over, the members of Sumerlin grabbed brooms and swept the stage. Flip told us that after he witnessed their actions that night, whenever they contacted him about a show, he found any way that he could to schedule them on any show that they wanted, and always paid them for their time and travel. Talent Buyers and Venue Managers deal with a lot of rude, entitled people. It’s not too difficult to do a few well-intentioned things that will surprise them. Be professional, respectful, and courteous and it will likely help your success when other venues want to experience you as well.
  • Avoid coarse and vulgar language when communicating with fans online. One of the most important things that Talent Buyers look for when deciding whether or not to schedule an artist for a performance is the artist’s social media presence and engagement. If a Talent Buyer finds that a common factor of your interactions online is using coarse, vulgar, or offensive language with your supporters, then they will think very carefully about the possibility that featuring you at their venue will turn negative results. Venues are businesses that have to survive by making money from their featured events. If you appear to be the type of artist who is offensive to your fans online, then the Talent Buyer will assume that you would treat fans in your audience the same way. If a fan has a negative experience at their venue, then the fan is statistically less likely to return in the future. If your appearance online, where everybody can see you, is indicative of your attitude at shows, then the Buyer is more safe to refuse featuring you at their venue.

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